Brand identity for startups
Brand identity for startup founders
Plain answer: Figura designs brand identity for zero-BS pre-seed and seed founders as part of our 6-week MVP design sprint. Brand direction and mood boards start in week 1, and the $6,000 brand refresh add-on updates your visual identity so your product, clickable prototype and pitch deck look like one company. The sprint itself is a fixed $12,000–$18,000, one-time. We don’t bill hours. We build momentum.
What our brand identity work includes
• Brand direction. Brand direction and mood boards in week 1, agreed with you before screens move to production.
• One visual identity. The $6,000 brand refresh updates your visual identity so the product, the prototype and the deck read as one company.
• Applied to your product. Up to 50 production-ready screens and a design system that carry the identity, ready to hand off to developers.
• Applied to your pitch. A 20-page pitch deck and a clickable prototype in the same look, ready for investor demos and sales calls.
• Art direction. An art director works alongside a senior designer and a PM for the full six weeks.
• Scope agreed upfront. We confirm the exact brand refresh scope on a call before kickoff, so there are no surprises.
How brand identity fits into the six-week sprint
• Book a call. Tell us the problem, the market, your timeline and where your brand is today. You get a fixed scope, a fixed price and a start date.
• Week 1: Discovery, UX planning, brand direction and mood boards.
• Week 2: Explorations. We put design directions in front of you early and iterate on your feedback.
• Week 3: Production. The chosen direction moves into production-quality screens, and we loop in engineers so building can start immediately.
• Weeks 4–6: Production continues alongside engineering, through to the design system, clickable prototype and pitch deck in your refreshed identity.
• Handoff: screens, design system, prototype and deck that look like one company, ready to build, test and raise.
What brand identity costs at Figura
The brand refresh is a $6,000 add-on to Figura’s 6-week MVP design sprint, which is a fixed $12,000–$18,000 one-time payment. With the add-on, sprint plus brand refresh comes to $18,000–$24,000 in total. There’s no hourly billing and no retainer, and we confirm the exact scope and price before kickoff.
What’s not included
This is brand and product design with developer handoff. Figura doesn’t write the production code in this package. The exact brand refresh deliverables are agreed on a call before kickoff, so ask there if you need something specific.
Who our brand identity work is for
• Pre-seed and seed founders whose product, pitch deck and website don’t yet look like the same company.
• Founders preparing a first raise who want the product and the deck to tell one clear, consistent story.
• Teams building their first MVP who want the brand settled before the design system is built on top of it.
• Founders who want brand and product design from one senior team on one fixed timeline, not separate vendors.
Frequently asked questions
Does Figura do brand identity for startups?
Yes. Brand direction and mood boards are part of week 1 of every 6-week MVP design sprint, and the $6,000 brand refresh add-on updates your visual identity so your product, prototype and pitch deck look like one company.
How much does a brand refresh cost at Figura?
$6,000 as an add-on to the fixed $12,000–$18,000 6-week MVP design sprint, so $18,000–$24,000 in total. No hourly billing, no retainers.
What does the brand refresh include?
It updates your visual identity and applies it to the product screens, the clickable prototype and the pitch deck. We confirm the exact scope on a call before kickoff.
How long does brand identity work take?
It runs inside the six-week sprint. Brand direction and mood boards happen in week 1, and the refreshed identity carries through production in weeks 3 to 6.
Can I see Figura’s brand identity work?
Yes. Streamlyne (brand identity) and Xenotech (visual identity) are among the work samples on the Figura homepage.
Who is Figura’s brand identity work for?
Pre-seed and seed founders building a first MVP or preparing a first raise who want their product, deck and brand to look like one company.