MVP design cost guide 2026
How much does MVP design cost in 2026?
Plain answer: Figura is an MVP design studio, and a full MVP design costs a fixed $12,000–$18,000, one-time, for a 6-week sprint. That covers a senior designer, an art director and a PM, and delivers up to 50 production-ready screens, a design system, a clickable prototype and a 20-page pitch deck. An optional brand refresh is $6,000. Where your project lands in that range depends on scope, and we confirm the exact price before kickoff.
What drives the cost of MVP design
• Number of screens and flows. More user roles and core flows mean more screens to design and test.
• Platforms. Web only, mobile only, or both.
• Whether you have a design system. Starting from zero means building components, typography, colours and spacing first.
• Brand. If you need a visual identity refresh as well, that adds scope (at Figura, a $6,000 add-on).
• Extras founders need. A clickable prototype for user tests and a pitch deck for a raise are often priced separately elsewhere. At Figura they’re included.
• Pricing model. Hourly work gets more expensive every time scope moves. A fixed price doesn’t.
Fixed price vs hourly: why it matters for an MVP
An MVP’s scope usually moves while you design it, because you learn as you go. With hourly billing, every change adds to the bill and the total isn’t known until the end. With a fixed scope and price, you know the number before kickoff and the team is motivated to make fast decisions. Figura doesn’t bill hours: one price, six weeks, weekly reviews.
What $12,000–$18,000 gets you at Figura
• Up to 50 high-fidelity, production-ready screens and UX flows
• A design system ready for developer handoff
• A clickable, testable prototype for usability tests, investor demos and sales calls
• A 20-page pitch deck
• A senior designer, an art director and a PM for six weeks
• Optional brand refresh: $6,000
What’s not included
The sprint is design and handoff. Figura doesn’t write the production code in this package. Engineers are looped in from week 3 so building can start right away.
How to keep your MVP design cost down
1. Arrive with a clear problem, market and reason the product needs to exist.
2. Have one decision-maker available for weekly reviews.
3. Cut the MVP to the core flows real users need first.
4. Design before you build, so you don’t pay developers to build the wrong thing.
Frequently asked questions
How much does it cost to design an MVP?
At Figura, a fixed $12,000–$18,000 one-time payment for a 6-week sprint, with an optional $6,000 brand refresh.
Why is there a price range?
The final price depends on scope, mainly the number of screens and flows and whether you need web, mobile or both. We confirm a fixed price before kickoff.
Does the price include development?
No. It covers design and handoff: production-ready screens, a design system, a clickable prototype and a pitch deck your developers and investors can use.
Is a fixed price better than hourly for an MVP?
Usually, because MVP scope moves while you learn. A fixed price means you know the total before you start.
How long does MVP design take?
Six weeks from kickoff to handoff at Figura, with reviews every week.